PM1101E: AY23/24 Semester 1
24 August to 28 September 2023
About
With our first run of PM1101E: Exposure to Product Management held at ShopBack Campus, our students were given the opportunity to explore both existing products as well as ideating new ones to solve real-world problems in our ever-changing business landscape.
Curriculum
An enriching journey providing the opportunity to develop valuable skills and hands-on experience in a wide spectrum of product management concepts and methodologies.
#0: Ice-breakers
#1: Product Discovery
#2: User Segmentation & Prototyping
#3: PRFAQ Framework
#4: PRDs, Metrics and Cases
#5: Internal Product Competition
Our Instructors and Judges
Introucing Our Instructors and Judges - who have dedicated their free time besides their full-time professions to make our flagship programme a sucesss!
Jason Teo
Head of PM, Trust Bank
Lead Instructor and Judge
Hazel Teng
Product Manager, Foodpanda
Instructor and Judge
Jierong Tan
Product Lead, Trust Bank
Instructor
Tay Chung Tak
Ex-Product Intern, Trust Bank
Teaching Assistant
Isaac Timothy Tay
VP of Product, ShopBack
Guest Judge
Michal Bialer
CPO, Trust Bank
Guest Judge
PM1101E Product Showcase
As the culmination of PM1101E, the Internal Product Competition invites participants to pitch their innovative product or solution to a panel of judges, offering both a platform for showcasing their ideas and a valuable opportunity to apply their product management knowledge.
Google Maps Travel Curator
by Elgin Fong, Soh Jiayuan Joana and Swareena Jain
A travel curator for users to get a personalized travel itinary for all their adventures!
LBCommunity+
by Roshan Zabiullah, Goh En Rui Ryann and Pan Xinping
A tiered loyalty program with Silver and Gold memberships. Gold and Silver Members can say goodbye to travel costs and return fees with free returns!
Netflix
by Henna Kamille, Ong Suet Myn and Vernon Goh
A new social feature for users to instantly recommend content, complete with the option to attach a rating and a brief message.
UNiDAYS
by Phoebe Du, Norman Ng and Girvin Kenrick Djapardi
An integration into the student discount platform UNiDAYS which provides students with information on the most elusive student food deals near them.
PlanIt
by Kyle Lao, Jocelyn Soh and Pearline Pang
A platform that allows you and your friends to sync your personal calendars and automatically generate common timeslots for meetings.
SwipeStash
by Marcus Khoo, Dira Shafa Alya and Vania Xu
An easier way to look through your saved content on TikTok using a built-in feature that harvests available data to create new tags and intuitive thumbnails.
ClassPass: “Find Fitness Pals”
by Shawn Goh, Denzel Lim and Ryan Foo
A solution that addresses the fitness and social pain points of ClassPass users.
Our Event Recaps
Missed our live events? Check out our event recaps on our socials below!
Hear from Our Participants!
"Empathy is of paramount importance during user interviews. It's essential to delve deeper and genuinely seek to comprehend the user's challenges to obtain the most valuable insights. From PM1101E, the numerous frameworks and tools, such as PRFAQ and PRD, provide invaluable guidance and structure."
Norman Ng
UNiDAYS (AY23/24 Sem 1)
Economics
“I learned to widen the lens through which I look at both the problem and potential solutions, taking on multiple perspectives. The feedback sessions from our mentors Jason and Hazel was especially helpful for this. As they articulated their feedback I learnt about their thought processes as industry PMs which was truly inspiring."
Henna Kamille Balan
Netflix (AY23/24 Sem 1)
Marketing and Digital Business (SMU)
"My main takeaway is the importance of listening to your users. Through multiple rounds of interviews, we discovered that our users had differing perspectives from our expectations, and we had to pivot multiple times to ensure that our platform aligned with what our users wanted. An example of this was us pivoting our platform from focusing on informal casual meetings to more formal group project meetings based on user feedback."
Pearline Pang
PlanIt (AY23/24 Sem 1)
Business Administration & Economics
"PM1101E was a wonderful experience that allowed me to learn from experienced industry professionals. It was extremely enriching to hear how the mentors approached different product processes and the thought processes behind their actions. I was motivated to join the team after my semester as a participant because I wanted to help bring this unique opportunity to more students."
Pan Xinping
LBCommunity+ (AY23/24 Sem 1)
Computer Science
"PM1101E has taught me the fundamentals of product management and more. I have learnt tremendously from my mentors and peers alike, growing and learning from one another. You can part of this too! Join me as we learn more about what a PM is like together in the next sem! See you 🙂"
Kyle Lao
PlanIt (AY23/24 Sem 1)
Business Analytics
"After hearing about PM1101E, I was really excited to interact with industry professionals and gain insights into how they perform as Product Managers. I was keen on learning more about the day to day experience and the challenges they faced when learning the trade. The overall experience really helped to me to reinforce my interest in Product Management and motivate me to pursue a career in it."
Elgin Fong
Google Maps Travel Curator (AY23/24 Sem 1)
Mechanical Engineering
Our Organising Team
With months of coordination in the works, we would like to credit our team for making this six-week programme a huge success!
