Consumer Psychology in Product Management: A Guide to User Engagement

by Lim Jing Yun

These days, products aren’t just logical tools. They’re emotional experiences. Consumer psychology is the secret weapon that transforms good products into indispensable ones, and understanding consumer psychology may be the key to setting your product apart.

A Beginner’s Guide to Product Management Careers

by Lim Jing Yun

Today, product management has become one of the most coveted careers in the industry. With that growth has come a flurry of new job titles like Growth Product Manager, Product Analyst, Product Marketing Manager, and Head of Product — but what do they all mean? In this blog, we'll unpack the world of product management, demystify these roles, and explore which one may be the best for you.

All-in-one: How super apps are revolutionising Asia

by Lim Jing Yun

In Asia, super apps are having a revolution. If you live in Asia, chances are that you already use a super app–Grab in Singapore, Gojek in Indonesia, WeChat in China, Kakao in South Korea…and the list goes on. Why are super-apps the new hot thing? And what can we learn from them? 

A masterclass in design: Behind Apple's billion-dollar success

by Lim Jing Yun

Sleek, minimalist and chic. These are words that have become synonymous with Apple, one of the biggest tech companies in the world. With their clean lines and smooth, rounded edges, Apple has managed to build a cult-like following of devoted fans that few companies can ever rival. And their secret? Great products, and greater design.

NUS Product Club: A Year in Review

by Lim Jing Yun, Arissa Tan & Nurul Izzati

It's the end of an era! As we celebrate the successful launch and growth of our club, we are excited to share with you the highlights and milestones that have defined our journey over the past year. From dynamic events to inspiring collaborations, and the unwavering support of our dedicated members, this review encapsulates the vibrant spirit and achievements of the NUS Product Club. Join us as we reflect on the pivotal moments that have shaped our club's first year, celebrate the contributions of our community, and look forward to even greater accomplishments in the future.

SCRUM & Agile in Product Management

by Lim Jing Yun

Corporate speak is a curious thing. SCRUM and Agile? What’s that? In today’s tech world, these terms are almost ubiquitous, but perhaps they sound strange and foreign at the start. But fret not--in our latest article, we break down these essential frameworks in relation to product management, showing how they can improve overall efficiency, flexibility and collaboration.

Event Recap: Product Analytics with Tableau

by Lim Jing Yun

In late February this year, we collaborated with NUS Statistics and Data Science Society to host a workshop on Product Analytics. During the workshop, we covered the what’s, why’s and how’s of analytics, and the basics of Tableau. This is what went down.

Let’s Go Oat-side: The Secret Sauce of OATSIDE’s Commercial Success

by Lim Jing Yun

We love OATSIDE--it's not only delicious, it's genius. In this article, we delve into the wonders of OATSIDE's product and marketing strategy, and explore how this Singaporean-owned brand became one of the fastest-growing consumer packaged goods in Southeast Asia. 

How To Scale Your Products

by Lim Jing Yun

Ready to take your business to the next level? In our article, we discuss why scalability is crucial for your success and how to effectively prepare your product to meet increasing demands without compromising performance.

Case Studies: Uncovering Strategies for Successful Products

by Lim Jing Yun

Launching a successful product is no easy feat, yet, many companies continue to do the seemingly impossible. In today’s article, we take a look at 2 immensely successful start-ups--Superhuman and Miro, and how their excellent product strategies has allowed them to win over consumers.

'Tis the Season: Our Holiday Essentials

by Lim Jing Yun

Maybe you have the stinking itch that you forgot something. Something key, something essential for your trip. Don’t worry, we got you. 😎 At NUS Product Club, we believe in having a good time–here are our six essentials for a smooth and stress-free vacation experience.

5 Must-Have Apps for University Students

by Lim Jing Yun

Struggling with back-to-school blues? Navigating university can be challenging, but having the right tools will make life easier. In this article, we explore 5 apps that can enhance your learning & productivity--making you the ultimate academic weapon.