Consumer Psychology in Product Management: A Guide to User Engagement

by Lim Jing Yun

These days, products aren’t just logical tools. They’re emotional experiences. Consumer psychology is the secret weapon that transforms good products into indispensable ones, and understanding consumer psychology may be the key to setting your product apart.

Product Owner: The product manager's sidekick

by Shao Kang

Many of us often associate product with product managers. However, we often neglect the role of the product owner even though they are equally as important. So what exactly do they do and are they the same as product managers?

Start-up Spotlight: Carro

by Teoh Yoke Yong

As COE prices continue on an everlasting hike, more and more Singaporeans are turning towards the secondary car market as an alternative to the exorbitant premium prices that are being placed on newly imported and produced cars. This phenomenon has allowed one particular automotive resale company to disrupt traditional car marketplaces extensively, while establishing itself as a premier car resale platform - Carro.

A Beginner’s Guide to Product Management Careers

by Lim Jing Yun

Today, product management has become one of the most coveted careers in the industry. With that growth has come a flurry of new job titles like Growth Product Manager, Product Analyst, Product Marketing Manager, and Head of Product — but what do they all mean? In this blog, we'll unpack the world of product management, demystify these roles, and explore which one may be the best for you.

My Favourite Figma Plugins

by Shao Kang

Chances are if you are just starting out with Figma, there are many functions and features that you would have to learn from the start. Without much scaffolding, you might often stop learning Figma even before you have mastered the fundamentals. Here are some of my favourite figma plugins that can help you get started to bridge the learning curve and improve your workflow.

Pricing Models in Product Management: Strategies for Success

by Harry Chang

Master the art of product pricing, from traditional cost-plus to AI-driven dynamic pricing, through real-world examples like Netflix and Adobe. Gain insights on global pricing strategies and the impact of emerging trends like AI and blockchain on future product management.

Globalisation of Product Management: Innovation Across Global Tech Hubs

by Harry Chang

In the second of a two-part article series, explore cutting-edge product management strategies in global tech hubs like Silicon Valley, London, Tel Aviv, and Singapore. Understand how different innovation cultures shape development and learn to adapt best practices to local contexts for international product leadership.

Globalisation of Product Management: Navigating Emerging Markets

by Harry Chang

In the first of a two-part article series, discover the dynamic world of product management in fast-growing economies, where unique challenges turn into opportunities across regions including Africa, India, Latin America and Southeast Asia. Learn to create products tailored to local needs while using global expertise to tap into these evolving markets.

All-in-one: How super apps are revolutionising Asia

by Lim Jing Yun

In Asia, super apps are having a revolution. If you live in Asia, chances are that you already use a super app–Grab in Singapore, Gojek in Indonesia, WeChat in China, Kakao in South Korea…and the list goes on. Why are super-apps the new hot thing? And what can we learn from them? 

Start-up Spotlight: Youtrip

by Teoh Yoke Yong

For those of us who are avid travellers, I’m sure that we have all encountered issues with foreign currencies. Be it an unfavourable exchange rate, or problems navigating electronic transactions. That’s where Youtrip comes in!

On this iteration of Startup Spotlight, we will be taking a deep-dive into the meteoric rise of the Singaporean startup and analysing their business model and growth from a product lifecycle perspective.

My Favourite Product Management Channels

by Shao Kang

New to product management and feeling overwhelmed? Discover five essential YouTube channels that have been game-changers in my journey, covering everything from Agile basics to high-level growth strategies. Whether you're starting out or looking to level up, these channels offer the insights you need!

Day in the Life of a PM

by Teoh Yoke Yong

For those wondering what exactly the job of a PM entails, let's take a deep dive into the daily schedule of a Product Manager, as well as see some of the roles and responsibilities that you will take on in this rewarding journey together!

A masterclass in design: Behind Apple's billion-dollar success

by Lim Jing Yun

Sleek, minimalist and chic. These are words that have become synonymous with Apple, one of the biggest tech companies in the world. With their clean lines and smooth, rounded edges, Apple has managed to build a cult-like following of devoted fans that few companies can ever rival. And their secret? Great products, and greater design.

Cross-Functional Teams in Product Management

by Shao Kang

“Cross-functional teams” a buzzword that is often thrown around in the product management space. What does it actual mean? How does a product manager build a cross-functional team and manage it? Find out more in this article! 

ESG in Product Management

by Teoh Yoke Yong

From clothing brands like Patagonia and Stella McCartney, consumer goods such as Tesla and Unilever, and F&B companies like Ben & Jerry’s, several industries have seen a steady surge in focus on ESG across an impressive number product categories. What exactly does this trend mean for budding product managers like yourself? Let’s take a deeper dive into the ESG sector!

Product-centric vs Consumer-centric Design Approach

by Shao Kang

When designing and developing products, one might often hear the terms “product-centric” and “customer-centric” being thrown around, but what exactly do they mean? In this article we will explore more about utilising both approaches to design products as well as how one might transition between the two. 

NUS Product Club: A Year in Review

by Lim Jing Yun, Arissa Tan & Nurul Izzati

It's the end of an era! As we celebrate the successful launch and growth of our club, we are excited to share with you the highlights and milestones that have defined our journey over the past year. From dynamic events to inspiring collaborations, and the unwavering support of our dedicated members, this review encapsulates the vibrant spirit and achievements of the NUS Product Club. Join us as we reflect on the pivotal moments that have shaped our club's first year, celebrate the contributions of our community, and look forward to even greater accomplishments in the future.

The Power of Gamification: Boosting Product Engagement

by Nurul Izzati

Have you ever wondered what makes some products successful and frequently used by people? In this article, we explore the intricate dynamics of gamification and its impact on product engagement. We'll uncover how gamification strategies can drive user interaction and satisfaction, as well as the potential drawbacks that come with them. 

SCRUM & Agile in Product Management

by Lim Jing Yun

Corporate speak is a curious thing. SCRUM and Agile? What’s that? In today’s tech world, these terms are almost ubiquitous, but perhaps they sound strange and foreign at the start. But fret not--in our latest article, we break down these essential frameworks in relation to product management, showing how they can improve overall efficiency, flexibility and collaboration.

Product Management vs. Project Management

by Arissa Tan

In this article, we delve into the key distinctions between product management and project management. Discover how these vital roles drive innovation, efficiency, and success within organisations as we uncover the respective responsibilities and skill sets of these two fields, as well as how they can complement each other.

Event Recap: Product Management Immersion Workshop

by Arissa Tan

Back in March, I had the opportunity to attend the NUS Product Club’s workshop titled "Product Management Immersion: Navigating Real-World Challenges," organised in collaboration with the NUS Centre for Future-ready Graduates (CFG) and SAGE. In this article, I'll provide a detailed recap of the session and share the key takeaways from this enlightening experience!

AI in Product Management: Boon or Bane?

by Nurul Izzati

Artificial Intelligence (AI) is revolutionizing various industries, and product management is no exception. The integration of AI into product management processes brings both significant opportunities and challenges. In this article, I will explore how AI positively and negatively shapes product management.

Event Recap: Product Analytics with Tableau

by Lim Jing Yun

In late February this year, we collaborated with NUS Statistics and Data Science Society to host a workshop on Product Analytics. During the workshop, we covered the what’s, why’s and how’s of analytics, and the basics of Tableau. This is what went down.

Let’s Go Oat-side: The Secret Sauce of OATSIDE’s Commercial Success

by Lim Jing Yun

We love OATSIDE--it's not only delicious, it's genius. In this article, we delve into the wonders of OATSIDE's product and marketing strategy, and explore how this Singaporean-owned brand became one of the fastest-growing consumer packaged goods in Southeast Asia. 

Event Recap: UI/UX Design + Figma Workshop

by Nurul Izzati

In today's fast-paced digital landscape, the seamless integration of UI/UX has become pivotal in creating compelling and user-centric products. Throughout the semester, I had the privilege of immersing myself in the NUS Product Club’s UI/UX + Figma workshop. Here, I'll share key insights gleaned from this enriching experience!

Anniversary: A Message from the Last Co-Founder

by Harry Chang

To commemorate the one-year anniversary of NUS Product Club, Harry drafts an open letter to his successor - Clare - as he reflects from his perspective on how his year as President has been since founding our club, as well as sharing his future aspirations for our club moving forward. This also serves as an extension to Article #00: Our Origins, Research and Development - An Extended Take.

Career Coaching for Product Management

by Diane Wong

Serving as an extension to Article #U4 - Event Recap: Career Resume Workshop, Diane shares the value of career coaching in assisting students and professionals alike in entering the workforce, especially in the field of product management. This article was drafted in collaboration with ResumeWriter.SG, a career consultancy firm specialising in services such as CV writing and salary negotiation for clients seeking to secure their ideal jobs.

Books to Launch Your PM Journey - Summarised! 

by Harry Chang

Not sure how or where to kickstart your journey in product management? Our team summarises a few recommended books and resources widely recognised within the product community, including career tips and tricks to guide our aspiring PMs. This article also serves as a small extension to “Lorong Product” Episodes 2 and 5 - highlighting the recommendations of our respective guests Arnav and Jay.

How To Scale Your Products

by Lim Jing Yun

Ready to take your business to the next level? In our article, we discuss why scalability is crucial for your success and how to effectively prepare your product to meet increasing demands without compromising performance.

Event Recap: Career Resume Workshop

by Harry Chang

Missed our live resume workshop held earlier this semester? Fret not - as we reminisce about its highlights, including application tips and tricks shared by Cleon and Henry, as well as live resume reviews conducted by Yao Feng, Joanna and Hilman. Also included are additional tips that were not previously disclosed in our workshop - don’t miss it!

UI/UX in Product Management

by Nurul Izzati

In today's product management landscape, UI/UX design integration is vital for innovation and customer satisfaction. Darice, who honed her skills during internships, exemplifies its importance. Joining her is Jing Xuan, a Product Manager intern, who offers unique insights into UI/UX and Product Management intersection, underscoring its significance in modern product development.

Streamlit for Prototyping

by Harry Chang

Primarily used for data science and analytics, the Streamlit framework based in Python has seen a recent surge in its usage by product analysts, data scientists and even webpage enthusiasts alike. Harry shares more about its growing popularity, particularly as a baseline prototyping tool before building a full-stack product, as well as his personal experiences with it through his past hackathons.

Case Studies: Uncovering Strategies for Successful Products

by Lim Jing Yun

Launching a successful product is no easy feat, yet, many companies continue to do the seemingly impossible. In today’s article, we take a look at 2 immensely successful start-ups--Superhuman and Miro, and how their excellent product strategies has allowed them to win over consumers.

Behind the Scenes of NUS Product Club!

by Arissa Tan

Dive into our behind-the-scenes journey as we reveal the passion, strategy, and collaboration driving innovation at every turn.🚀✨From curriculum development to event execution, partnerships, and publicity, discover how we're shaping the future of product management! Read the full article for an exclusive look behind the curtain. 👀

From Zero to One (Part 3) - The Way of the Ninja

by NUS Product Club Admin

Born out of Contest 2.2 from CS1010S on Coursemology, NUS Product Club Admin explains the origins of the Python-generated “Ninja” - and how it was eventually adopted as one of our club’s branding assets.

'Tis the Season: Our Holiday Essentials

by Lim Jing Yun

Maybe you have the stinking itch that you forgot something. Something key, something essential for your trip. Don’t worry, we got you. 😎 At NUS Product Club, we believe in having a good time–here are our six essentials for a smooth and stress-free vacation experience.

Members' Spotlight: Revealing our Members' Favourite Picks

by Nurul Izzati

Discover the must-have items loved by the talented individuals driving our team forward. From beloved classics to hidden gems, get ready for an inside look at what keeps our committee members productive and motivated!

5 Must-Have Apps for University Students

by Lim Jing Yun

Struggling with back-to-school blues? Navigating university can be challenging, but having the right tools will make life easier. In this article, we explore 5 apps that can enhance your learning & productivity--making you the ultimate academic weapon. 

Decoding the Role of a Product Manager

by Nurul Izzati

Within this article, Nurul Izzati, our Publicity Executive offers not only an overview but also delves into the multifaceted responsibilities inherent in the position of a PM. Gain insights into the intricacies of this role and the crucial aspects managed by the pros in the field!

New Year, New Me, New Things!

by NUS Product Club Admin

In this article, our Co-Head of Publicity - NUS Product Club Admin - gives an overview of our club's upcoming events and activities in Semester 2, as well as the preparations behind these initiatives by our respective teams over the recent winter break.

PM Insights - Shopee vs TikTok

by Joanna Wang

Given her expertise as a Product Manager at SingTel, Joanna provides an in-depth analysis on a theoretical product case addressing how to mitigate the impacts of TikTok Shop from a Shopee product manager’s point of view. This analysis was performed in response to the applications our club has received for our recent PM1101E participant recruitment.

Undisclosed: President's End-Of-Year Message

by Harry Chang

In this "Undisclosed" article, Harry shares his personal thoughts on how our club has been functioning well so far, before introducing suggestions to further enhance the club experience of our O'Comm members and event participants over our next semester. 

From Zero to One (Part 2) - Reaffirming An Interest in Design

by Harry Chang & Tricia Ang

As the follow-up article in a two-part series, Harry reflects on his limited design-related experiences prior to starting NUS Product Club, and how his experiences in NUS Fintech Society as a Design Manager has influenced him to increase his involvement in our club’s branding and marketing efforts towards the end of our first semester.

From Zero to One (Part 1) -  Establishing Our Brand

by Harry Chang & Lam Jing Xuan

In the first of a two-part article series, Harry elaborates on his thought process behind the initial design of our club’s logo, before our Publicity Team took over and established our branding guide, along with refining his initial draft of the logo.

Our Origins, Research and Development - An Extended Take

by Harry Chang

In this article, Harry shares his perspective on the rebirth of ‘NUS Product Club’, joining our club’s other six co-founders in validating the importance of building a product community in NUS, as well as the events that led to the successful launch of our activities over our first semester.

Harnessing the Power of Analytics in Product Management

by Harry Chang

In this article, Harry shares his take on how analytics plays an important role in product management, as well as how his prior relevant experiences has influenced him to co-found NUS Product Club despite his lack of proper product experience.